WYOMING, Minnesota (August 1, 2024) – Rosenbauer America proudly celebrates 16 years as the official fire truck of the Sturgis Motorcycle Rally. This significant milestone speaks to the enduring relationship Rosenbauer, local dealer Heiman Fire Equipment, and the Sturgis Volunteer Fire Department have built over the years.
“We are honored to be associated with such an iconic event and support the fire department who serves the community and visitors of the Black Hills area. I am always amazed at the number of firefighters I meet among the riders, as they make their way to Sturgis, South Dakota,” said Roger Parker, Director of Sales at Rosenbauer America
Over the past three years, Rosenbauer has partnered with the Sturgis community by providing a pumper to the department for use year-round. This fire truck is the department’s “first on-call” apparatus. Visitors to the Sturgis rally will see the Rosenbauer pumper supporting the annual Mayor’s Ride on Saturday, August 3, 2024; or stationed at the fire hall at 1901 Ballpark Rd., Sturgis, South Dakota.
“We appreciate Rosenbauer and Heiman Fire’s support of the community through the year-round use of the Rosenbauer engine. We welcome folks to stop by, say hi, and check out our Rosenbauer fleet and facility,” shared Chief Scott Lensegrav with Sturgis Volunteer Fire Department.
Rosenbauer America is a leading fire truck manufacturer with manufacturing facilities in Wyoming, Minnesota, Freemont, Nebraska, and Lyons, South Dakota. Producing fire trucks that serve communities throughout the United States and Canada, Rosenbauer firefighting vehicles can also be found around the world.
“We are a global company with strong ties to South Dakota, employing over 300 South Dakotans at our Lyons, South Dakota facility. Our team is made up of hard-working men and women who build the finest custom fire trucks. We all take pride in the fact that these fire trucks are going to communities where they support those who save lives and protect property,” said Kari Bauer, Director of HR at Rosenbauer America.
Team members from Rosenbauer America and Heiman Fire Equipment will be in Sturgis, South Dakota for the 84th Rally and look forward to celebrating The Ride. The Roar. The Rally with locals and visitors to the area. Safe travels to you all.
About Sturgis Volunteer Fire Department
The Sturgis Volunteer Fire Department, a nonprofit organization, is comprised of dedicated volunteers who work hard to ensure the safety of those who live in the community. Response area includes Sturgis, the Fort Meade VA Medical Complex, the historical Fort Meade Recreation Area, Bear Butte State Park, and the northern edge of the Black Hills National Forest. Serving a primary population of 13,000 and provide mutual aid to more than 25,000 people in Meade and Lawrence Counties. Learn more at www.sturgis-sd.gov/fire-department.
About Heiman Fire Equipment
Heiman Fire Equipment was founded in 1947 by Jack B. Heiman and has been family-owned and operated locally ever since. Proud dealer of Rosenbauer fire apparatus since 1983 and cover Iowa, Minnesota, North Dakota South Dakota, Montana, and Northwestern Missouri. Headquartered out of Sioux Falls, SD. Learn more at www.heimanfiretrucks.com.
About Rosenbauer America
Rosenbauer America is the world’s leading manufacturer of firefighting vehicles and equipment. Rosenbauer incorporates global strengths and innovation to provide the largest and most technologically advanced line of custom and commercial pumpers, rescues, tankers, aerials, and the all-new Revolutionary Technology (RTX) electric fire truck. Visit the company’s website for more information at www.rosenbaueramerica.com and follow us on social media.